13.03.2017 The experts determined new approach in development of Vyazma

The agreement signature about municipal and private and public partnership in the field of social and economic development of the city Vyazma in Smolensk region took place within the tourist exhibition Inturmarket – 2017 (Moscow).

The agreement on cooperation was signed by the Head of Administration of the Vyazma district Inna Demidova, the Director of Institute of territorial marketing and branding (ITMB) Andrey Stas and the CEO of the Center of cluster development of Smolensk region Denis Alenin.

Victoria Rozhok who is an expert in the field of strategic marketing and branding of the territories and the member of advisory council of RGUD on redevelopment of the territories acts as the program project director of development of Vyazma.

The main project goal is development of Vyazma as a tourist center and place that is attractive to business, increase in popularity and quality of perception of the town.

Also the project is faced by tasks of activation of small business and local population, reducing outflow of youth due to creation of new workplaces and improvement of quality of infrastructure of life. It will be created new sources of the income to the local budget.

Uniqueness of the project consists in consolidation of forces of bodies of municipal authority, local business and federal professionals of marketing. Private fees of representatives of business and active citizens, crowd funding, grants and subsidies will be used for implementation.

The public initiative of professionals of marketing and local business with assistance of the power is a special model of development of the territories "from below" which is actively applied at the international level and now takes root for work with the cities of Russia.

According to Inna Demidova the modern towns require new approach to development of the territories.